More than ever before, there are tools available to marketers that allow them to understand who their customers are and what they’re interested in. Marketers are learning how to tailor their approaches to what their customers want using email, digital advertising, and endless other methods. How can we keep all of this in mind moving forward while also learning where to go from here? The answer can be found by looking where our consumers look: at viral media posts on social media.
In past years, memes dominated the viral media space that reaches millions of users. Viral media in 2015 was more about activism, entertainment, news, and politics. Here are 5 things we learned from viral media about the inner workings of digital commerce:
- Big name influencer marketing can weaken the merits of a practice to the point of harm. Taylor Swift’s public disagreement with Apple Music and Spotify was a huge detriment to both services.
- “Nerd” culture has completed its transition into the mainstream. The vast success release of Fallout 4 and the release of Star Wars: The Force Awakens are prime examples of this.
- Social media puts consumers directly in touch with companies and organizations. Regular people candidly share their opinions about products, services, and even political candidates.
- Buy buttons are starting to pop up everywhere. They are now directly on Pinterest pins, Twitter ads, Facebook ads, and beyond.
- Personalization is key. Consumers are watching, retweeting, and sharing heart-wrenching videos of people’s personal accounts. They’re looking at other individuals in a sea of people and considering themselves individuals. Treat them that way.
By watching consumer trends, we can become more aware of what works and what doesn’t. As the new year moves forward, watch viral trends to become more aware of what’s happening in consumer spaces and you’ll likely be on top of your game when it comes to knowing what your consumers want.
What viral media did you notice making a marketing impact in 2015? We’d love to hear from you!
Natalie Kane contributed to this blog post.