Have you secured your website with HTTPS encryption yet? We first published a post about securing your website in September 2014. That’s when Google announced it’s indexing priority for HTTPS websites and gave websites a window of two years to migrate to HTTPS encryption.
According to MozCast–which looks at changes in major Search Engine Results Page (SERP) features over time–there’s a slow steady increase in HTTPS page-1 results. the graph below shows activity over the past 30 days.
Now’s the time to make the switch. Here are 5 reasons that will impact your business:
- More secure. HTTP website traffic is unencrypted and a bit like putting out a welcome mat for hackers. If your website uses HTTPS, the data is encrypted, meaning that only the users of your site and you can see what users are doing on your website.
- Protect your data. The data on your site can not be corrupted or modified during transfer without being detected.
- Users peace of mind. If at any time users are asked to input their personal data on your site, they’ll be more comfortable doing so after being assured that the connection and their data are safe and secure.
- More referral data. When a user from another secure website travels to your secure website, their browser will tell your website where they came from. This will allow you to track where your traffic is coming from and to further exploit those sources.
- Google priority when indexing. Google made a point in announcing that security is a priority to them and that they will use HTTPS encryption as a ranking signal. This means that by switching your site to HTTPS, your site will rank higher in Google searches.
Switching from HTTP to HTTPS encryption isn’t the only thing you should do to protect your site or to improve your rankings, but it is definitely a good place to start. Be sure to check the security of your website before and after making the switch to see the difference it makes. For more tips on how to improve your ranking signal or how to protect your site from hackers, contact a digital marketing professional.
Natalie Kane contributed to this blog post.