Have You Made the Switch? 5 Reasons to HTTPS Encrypt Your Website Now

Secured connection link web browser detail

Have you secured your website with HTTPS encryption yet? We first published a post about securing your website in September 2014. That’s when Google announced it’s indexing priority for HTTPS websites and gave websites a window of two years to migrate to HTTPS encryption.

According to MozCast–which looks at changes in major Search Engine Results Page (SERP) features over time–there’s a slow steady increase in HTTPS page-1 results. the graph below shows activity over the past 30 days.

httpstrend_MozCast

Now’s the time to make the switch. Here are 5 reasons that will impact your business:

  1. More secure. HTTP website traffic is unencrypted and a bit like putting out a welcome mat for hackers. If your website uses HTTPS, the data is encrypted, meaning that only the users of your site and you can see what users are doing on your website.
  2. Protect your data. The data on your site can not be corrupted or modified during transfer without being detected.
  3. Users peace of mind. If at any time users are asked to input their personal data on your site, they’ll be more comfortable doing so after being assured that the connection and their data are safe and secure.
  4. More referral data. When a user from another secure website travels to your secure website, their browser will tell your website where they came from. This will allow you to track where your traffic is coming from and to further exploit those sources.
  5. Google priority when indexing. Google made a point in announcing that security is a priority to them and that they will use HTTPS encryption as a ranking signal. This means that by switching your site to HTTPS, your site will rank higher in Google searches.

Switching from HTTP to HTTPS encryption isn’t the only thing you should do to protect your site or to improve your rankings, but it is definitely a good place to start. Be sure to check the security of your website before and after making the switch to see the difference it makes. For more tips on how to improve your ranking signal or how to protect your site from hackers, contact a digital marketing professional.

Natalie Kane contributed to this blog post.

 

Is Your Website Secure? Does It Need to Be?

SECURE ICONIn August, Google announced its intention to use HTTPS as a ranking signal—a very lightweight signal, but a signal nonetheless—specific to URLs. Why?

Google is encouraging website owners to switch from HTTP to HTTPS for some pretty good reasons. HTTPS is a website hosted on a secure server. Most e-commerce sites use HTTPS.

According to Google Webmaster Trends Analyst John Mueller, all sites should be sure for date integrity and authentication reasons. A secure site would ensure that content on your website is not altered in transit and that it is truly your site.  To learn more, check out Google’s video Google I/O 2014 HTTPS Everywhere, in which Ilya Grigorik and Pierre Far break down the reasons very plainly.

What is Security?

Authentication – am I talking to who they claim to be?

Data Integrity – has anyone tampered with the data?

Encryption – can anyone see my conversation?

So…to become HTTPS, you’ll have to add a security certificate to your website and migrate your website from an HTTP server to an HTTPS server.

Planning ahead is key.  John Heard at SearchEngineNews.com estimates that website owners have about two (2) years before an insecure website will become a critical problem for SEO. He warns against waiting two years to make the switch.

If you are building a new website, changing domain names or making a major change to the URL structure of your website, you will want to consider moving to HTTPS now.

Google will generate a warning to visitors for websites that are not HTTPS  (see below)

Warning visitors would see if your website is not secure on HTTPS
Warning visitors would see if your website is not secure on HTTPS

 

 

 

 

 

 

 

 

Moving your website to HTTPS may give you a small bump in SEO. More importantly, as more people become leery of the Internet’s security, you’ll want make the move before August 2016.

Please let me know if you have questions or want to price migrating your website to HTTPS.